Corporate Superannuation Market Segments

The corporate superannuation market is complex and different products have been produced for different market segments, e.g. some products have only been developed for small employers and are not as suitable for very large employers or some products have only been developed for accumulation funds and cannot accommodate defined benefit funds. As a consequence, there has been some common segmenting of the corporate superannuation market along the following lines:

  • Small - Less than $10m

  • Medium - $10m to $50m

  • Large - More than $50m

We have followed this categorisation for our assessment purposes and as a result we have classified the corporate funds into areas in which we believe their competencies are well matched.

Our market categorisation for the leading corporate funds is as follows:

Product Small Medium Large
AMP Signature Super  
ANZ Smart Choice Super (Employer Sponsored)
Australian Retirement Trust - Super Savings Business    
Australian Retirement Trust - Super Savings Corporate
AustralianSuper Select
CareSuper - Employee Plan
Cbus Corporate Super
Colonial First State FirstChoice Employer Super
Equip MyFuture (Corporate)
HESTA Corporate Super
IOOF Employer Super  
Mercer SmartSuper - Employer Section     
Mercer Super Trust - Corporate Superannuation Division   
MLC MasterKey Business Super
Plum Super - Corporate Division  
Rest Corporate
Russell Investments Master Trust - iQ Super - Employer  
smartMonday PRIME