Corporate Superannuation - Market Segments

The corporate superannuation market is complex and different products have been produced for different market segments, e.g. some products have only been developed for small employers and are not as suitable for very large employers or some products have only been developed for accumulation funds and cannot accommodate defined benefit funds. As a consequence, there has been some common segmenting of the corporate superannuation market along the following lines:

We have followed this categorisation for our assessment purposes and as a result we have classified the corporate funds into areas in which we believe their competencies are well matched.

Our market categorisation for the leading corporate funds is as follows:

Product Issuer	Product	Small	Medium	Large
AMP	AMP CustomSuper
AMP	AMP Flexible Super - Employer
AMP	AMP SignatureSuper
AMP	AMP SignatureSuper Select
ANZ Wealth	ANZ Smart Choice Super for employers and their employees (Employer Sponsored)
Aon	smartMonday PRIME
Asgard	Asgard Employee Super
AustralianSuper	AustralianSuper Select
BT	BT Lifetime Super - Employer Plan
CareSuper	CareSuper Employee Plan
CBA Wealth Management	Colonial First State FirstChoice Employer Super
Equipsuper	Equip MyFuture (Corporate)
IOOF	IOOF Employer Super
Mercer	Mercer SmartSuper Plan - Employer Section
Mercer	Mercer Super Trust - Corporate Superannuation Division
MLC	MLC MasterKey Business Super
MLC	Plum Super - Corporate Division
REST	Rest Corporate
Russell	Russell Investments Master Trust - iQ Super - Employer
Sunsuper	Sunsuper for life Business
Sunsuper	Sunsuper for life Corporate

The Heron Partnership follows a consistent and holistic methodology when assessing and rating superannuation funds.