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Corporate Superannuation - Market Segments

The corporate superannuation market is complex and different products have been produced for different market segments, e.g. some products have only been developed for small employers and are not as suitable for very large employers or some products have only been developed for accumulation funds and cannot accommodate defined benefit funds. As a consequence, there has been some common segmenting of the corporate superannuation market along the following lines:

Market Segment Asset Size of Fund
Small Less than $10m
Medium $10m to $50m
Large More than $50m

We have followed this categorisation for our assessment purposes and as a result we have classified the corporate funds into areas in which we believe their competencies are well matched.

Our market categorisation for the leading corporate funds is as follows:

Product Issuer Product Small Medium Large
AMP Custom Super  
AMP Signature Super  
ANZ Super Advantage Tick    
AON Master Trust - Standard Solution Tick Tick Tick
Asgard Asgard Employee Super Tick    
Asteron Optimum Corporate Superannuation Plan Tick    
AustralianSuper Corporate Tick Tick Tick
AustralianSuper Corporate Solutions Tick  Tick  
Aviva Navigator Business Super Tick    
AXA Super Directions For Business Tick    
BT Business Super Tick    
BT Lifetime Super - Employer Plan  Tick  Tick  
CARE Super Corporate Tick Tick  
CBA Wealth Management Colonial First State FirstChoice Employer Super Tick Tick  
Equipsuper Corporate Tick Tick  
ING Corporate Super Tick Tick Tick
ING Integra Super Tick    
IOOF LifeTrack Superannuation Fund Tick    
IOOF Portfolio Service - Employer Superannuation Tick    
Legg Mason The Corporate Superannuation Master Trust Tick Tick  
Mercer SmartSuper Tick    
Mercer SuperTrust   Tick Tick
MLC MasterKey Business Super Tick Tick  
OAMPS Super Fund Master Fund Division Tick    
Plum Superannuation Fund   Tick Tick
REST Acumen Tick    
Russell SuperSolution Master Trust - Corporate Division   Tick Tick
Skandia One Corporate Solutions Tick    
Smartsave Smartsave 'Member’s Choice' Superannuation Master Plan - Employer Super Tick    
SMF Spectrum Super Tick    
Suncorp Suncorp Easy Super Employer Sponsored Superannuation Tick    
Sunsuper Corporate Tick Tick Tick
TOWER The ARC Corporate Plan Tick    
Wealthpac Superannuation Service Wealthpac Superannuation Service Tick

The Heron Partnership follows a consistent and holistic methodology when assessing and rating superannuation funds.