Corporate Superannuation - Market Segments

The corporate superannuation market is complex and different products have been produced for different market segments, e.g. some products have only been developed for small employers and are not as suitable for very large employers or some products have only been developed for accumulation funds and cannot accommodate defined benefit funds. As a consequence, there has been some common segmenting of the corporate superannuation market along the following lines:

We have followed this categorisation for our assessment purposes and as a result we have classified the corporate funds into areas in which we believe their competencies are well matched.

Our market categorisation for the leading corporate funds is as follows:

Product	Small	Medium	Large
AMP Custom Super
AMP Signature Super
AMP SuperLeader
ANZ Super Advantage
Aon Master Trust
Asgard Employee Super
AustralianSuper Corporate
AustralianSuper Corporate Solutions
AXA Super Directions For Business
BT Business Super
BT Lifetime Super - Employer Plan
CareSuper Corporate
Colonial First State FirstChoice Employer Super
Equipsuper Corporate
Equity Super Freedom of Choice Business Super
Equity Super Freedom of Choice Corporate Super
IOOF Portfolio Service - Corporate Superannuation
IOOF Portfolio Service - Employer Superannuation
Mercer SmartSuper
Mercer SuperTrust
MLC Employer Super
MLC MasterKey Business Super
OnePath Corporate Super
OnePath Integra Super
Plum Superannuation Fund
REST Acumen
Russell SuperSolution Master Trust
Spectrum Super
Sunsuper Corporate
Tower The ARC Corporate Plan
Wealthpac Superannuation Service

The Heron Partnership follows a consistent and holistic methodology when assessing and rating superannuation funds.