Corporate Superannuation - Market Segments

The corporate superannuation market is complex and different products have been produced for different market segments, e.g. some products have only been developed for small employers and are not as suitable for very large employers or some products have only been developed for accumulation funds and cannot accommodate defined benefit funds. As a consequence, there has been some common segmenting of the corporate superannuation market along the following lines:

We have followed this categorisation for our assessment purposes and as a result we have classified the corporate funds into areas in which we believe their competencies are well matched.

Our market categorisation for the leading corporate funds is as follows:

Product	Small	Medium	Large
AMP Custom Super
AMP Signature Super
ANZ Super Advantage
AON Master Trust - Standard Solution
Asgard Employee Super
AWM Spectrum Super
AustralianSuper Corporate
AustralianSuper Corporate Solutions
Aviva Business Super
AXA Super Directions For Business
BT Business Super
BT Lifetime Super - Employer Plan
CARE Super Corporate
Colonial First State FirstChoice Employer Super
Equipsuper Corporate
Equity Super Freedom of Choice Corporate Super
ING Corporate Super
ING Integra Super
IOOF One Corporate Solutions
IOOF Portfolio Service - Employer Superannuation
Mercer SmartSuper
Mercer SuperTrust
MLC MasterKey Business Super
OAMPS Super Fund - Master Fund Division
Plum Superannuation Fund
REST Acumen
Russell SuperSolution Master Trust - Corporate Division
Sunsuper Corporate
Tower The ARC Corporate Plan
Wealthpac Superannuation Service

The Heron Partnership follows a consistent and holistic methodology when assessing and rating superannuation funds.