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Corporate Superannuation - Market Segments

The corporate superannuation market is complex and different products have been produced for different market segments, e.g. some products have only been developed for small employers and are not as suitable for very large employers or some products have only been developed for accumulation funds and cannot accommodate defined benefit funds. As a consequence, there has been some common segmenting of the corporate superannuation market along the following lines:

Market Segment Asset Size of Fund
Small Less than $10m
Medium $10m to $50m
Large More than $50m

We have followed this categorisation for our assessment purposes and as a result we have classified the corporate funds into areas in which we believe their competencies are well matched.

Our market categorisation for the leading corporate funds is as follows:

Product Small Medium Large
AMP Custom Super Tick Tick  
AMP Signature Super   Tick Tick
AMP SignatureSuper Select Tick Tick  
ANZ Smart Choice Super (Employer Sponsored) Tick Tick Tick
Asgard Employee Super Tick Tick Tick
AustralianSuper Select Tick Tick Tick
BT Lifetime Super - Employer Plan Tick Tick Tick
CareSuper - Employee Plan Tick Tick Tick
Colonial First State FirstChoice Employer Super Tick Tick Tick
Equip MyFuture Tick Tick Tick
IOOF Employer Super Tick Tick  
Mercer SmartSuper - Employer Section  Tick    
Mercer SuperTrust   Tick Tick
MLC MasterKey Business Super Tick Tick Tick
Plum Super   Tick Tick
REST Corporate Tick Tick Tick
Russell Investments Master Trust - iQ Super - Employer   Tick Tick
smartMonday PRIME Tick Tick Tick
Sunsuper for life Business  Tick    
Sunsuper for life Corporate Tick Tick Tick